This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. Measuring ROI in a. Build a segment to suppress ads to customers. Read the pages linked below to get started with traits: Trait Details Page. Last update: 2023-08-02. Measuring ROI in a Customer Suppression. Create a conversion trait. Feel free to explore other videos and tutorials around these to learn more about Platform. Understand Audience Manager destination types. Use code view to create and edit traits. Admin. Some of your traits are based on conversions on your site. Adobe Audience Manager learning resources. Also see You can also check the AAM learning sessions for different geos at - 366535Audience Manager tutorials; Intro to Audience Manager. Leader. Details Creating an Audience Lab test is easy, and can be done in only a few minutes, which is shown by the video above. Make the most of your investment with our free learning and support platform, Adobe Experience League. Audience Manager tutorials; Intro to Audience Manager. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. Measuring ROI in a. Reporting second and third-party data usage in Audience Marketplace at the segment level. It’s likely that one of your main sources of data coming into Audience Manager is an analytics solution, and of course we hope that that. Audience Manager tutorials; Intro to Audience Manager. Expand the Adobe Audience Manager section. Implement Adobe Audience Manager using different methodologies; Create segments; Activate audience segments across different Adobe and non-Adobe cloud solutions; Generate and analyze different reports within Audience Manager; Understand data collection strategies; Exam objectives and scope. User. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This section contains videos and tutorials for topics regarding People-based Destinations. Measuring. Check the box to Automatically share Analytics Data with Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a source connection with Adobe Audience Manager. Adobe Audience Manager Adobe Analytics; Pros: Immediate response, familiar workflow for Target users: Easiest way to use Analytics variables directly from the page: External syndication, advanced segmentation, look-a-like audiences, cross-device profile merging: Advanced segmentation, A4T reporting audiences: Cons: Can require profile scripting Audience Manager tutorials; Intro to Audience Manager. . Customer tips - trait and segment best practices. Fundamentals of Adobe Audience Manager (formerly known as Organize and Build Audience Profiles in AAM) is a 1-day instructor-led classroom and virtual course. Our product and services give digital advertisers and publishers the tools they need to control and leverage their. Solved: Hi all, I'm excited to learn Adobe Audience Manager - Company has migrated over. Watch this video for the big reveal. Admin. Audience Manager tutorials; Intro to Audience Manager. In this video, learn how to use BAAAM, Audience Manager’s bulk management tool, to create, edit, and delete traits in bulk, using a simple Microsoft Spreadsheet as an interface with the REST API. Adobe Audience Manager learning resources. You will also learn some best practices, as well as what can cause a low match rate. To send an audience segment out to a DSP or other partner, you need to map the segment to a destination in Audience Manager. Device Advertising Identifiers (i. It discusses the Data Usage and Labeling Enforcement (DULE) framework and where in Platform that it can be applied. Leader. Topics: Data Export Controls. In case you would rather just jump in and find it without watching this short video, you can find your Partner Subdomain in two places in the UI: If you have already created a rule-based trait, click Get Trait URL. The Addressable Audiences feature shows you the overlap between the audiences you see across all of your properties where Audience Manager collects data and your selected destination. Configure trait expiration with the Time to Live (TTL) setting. Audience Manager tutorials; Intro to Audience Manager. In Audience Manager, device-based destinations are also called server-to-server destinations. Create a rule-based trait. New features, fixes, and updates in Experience Manager. g. Increase ROAS by using Algorithmic (Look-Alike) Models in Audience Manager. Experience Cloud Advocates. Measuring. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. I have - 366535. Measuring. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Audience Manager tutorials; Intro to Audience Manager. Overview of Profile Merge Rules. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager. Introduction to Bulk Management (BAAAM) Create and manage traits in bulk with BAAAM. Audience Manager tutorials; Intro to Audience Manager. Measuring. This section provides information on the exam content. Create a trait taxonomy. Also, when using events to create traits, there is a major gotcha that you need to keep in mind, so that you don’t collect more users than you should into the trait. Use code view to create and edit traits. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Measuring ROI in a. Introduction to Bulk Management (BAAAM) Create and manage traits in bulk with BAAAM. In the Platform UI, select Sources from the left navigation to access the Sources workspace. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a trait taxonomy. User. Add your. Fundamentals of Adobe Audience Manager (formerly known as Organize and Build Audience Profiles in AAM) is a 1-day instructor-led classroom and virtual course. Step 1: Create your account. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. js implementation. Learn the process of creating destinations in Audience Manager. Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors. Learn about Audience Marketplace. Up Next: Destination Basics | Back to Audience Manager Learn. This tutorial walks you through the steps to create a source connector for Adobe Audience Manager to bring in Consumer Experience Event data into Platform using the user interface. Folder Traits: About. Quick links. This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using Adobe Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Map Audience Manager segments to destinations. In this video, learn the basics of implementing Adobe Audience Manager when using a tag management solution. Experience League. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events (see example HERE with Adobe Analytics) Using a Direct Call Rule. Adobe Experience Platform is developed under an “API first” philosophy. Profile Merge Rule enhancements - prerequisites. Expand the Adobe Audience Manager section. Topics: Overview. These steps take you through the certification process from beginning to end. This video walks through mapping segments to a device-based destination, also known as a. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. To enable SSF in tags. You will also learn some best practices, as well as what can cause a low match rate. Sign In. This video helps you understand Match Rates in Adobe Audience Manager, what they are, and how they are calculated. Give the Data Source a friendly name and description. Audience Lab. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. 08/21/2017. As data collection and management. More tutorials. Documentation. Customer tips - getting the most out of Profile Merge Rules. Discount. Experience Cloud Advocates. You can also find details. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. User. Go to Extensions > Installed and click to configure the Analytics extension. For example, Adobe Audience Manager’s vendor number on this list is 565. This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). Audience Manager tutorials; Intro to Audience Manager. The basics of creating segments. Documentation Audience Manager Audience Manager Tutorials. Audience Manager tutorials; Intro to Audience Manager. Create a rule-based trait. Measuring. Create onboarded traits. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events. Audience Manager Guide. This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. Tutorials Profile Merge Use Cases in Adobe Audience Manager. Build a segment to suppress ads to customers. A collection of videos and tutorials for Adobe Analytics. See how to authenticate so that you can use the BAAAM sheet to create, edit, and delete traits and segments via the REST API. Use code view when building segments. Hover over the trait you want to delete and then click the X. Traits and segments. This page includes current Audience Manager device-based destinations only. Leader. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. Audience Manager tutorials; Intro to Audience Manager. This course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). Step 2: Generating Device IDs using DCS API (if in case you don’t have list of Device IDs): Emulate the Visitor ID call to Audience Manager, which the VisitorID. Audience Manager Guide. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. You can also find details about how to serve targeted advertising and content to the right audience. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Overview. Understand match rates. Community. Audience Manager tutorials; Intro to Audience Manager. For more information, visit the documentation. Signals, Traits, and Segments; Segments: Purpose, Composition, and Rules Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Use Recency and Frequency in segments. Previous page. A collection of videos and tutorials for Adobe Analytics. Measuring ROI in a Customer Suppression. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. Existing Adobe Audience Manager customers should be familiar with how device-based destinations like Google DV360 work. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. User Guide Tutorials Interpreting Segment Performance Data in Adobe Audience Manager. Topics: Overview. This tutorial applies if you have both AAM and Adobe Analytics, and you send hits from the page to AAM using DIL (Data Integration Library) code, and you also send hits from the page to Adobe Analytics. Experience League. Measuring. Understand the match rate interface. Understanding Audience Manager Destination types. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. To enable SSF in tags. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager. Up next. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Learn the process of creating a profile merge rule. Implement via a non-Adobe tag manager when using Adobe Analytics. Select the check box next to one or more data sources. Check the box to Automatically share Analytics Data with Audience Manager. In this tutorial, learn the steps create a. Tutorials Creating a Profile Merge Rule in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Learn about role-based access control in Adobe Audience Manager and how to manage permissions at a group level. Vendors maintain their spot on the list. Search. Manage data collection and audience creation with rules-based, onboarded, algorithmic or folder traits. This video is meant for Audience Manager users who are moving to Real-time Customer Data Platform (Real-time CDP), and discusses how signals (key-value pairs) that you use in Audience Manager to build traits are used in Platform. Sign In. Learn about role-based access control in Adobe Audience Manager and how to manage permissions at a group level. Tutorials Creating a Trait and Segment Folder Taxonomy in Adobe Audience Manager. Matt works closely with all internal stakeholders and external agency partners to ensure the proper segments are constructed for all of Ally’s campaigns. Learn. Leader. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Audience Manager tutorials Staff Picks highlights some of our favorite content Explore the content by topic and subtopic in the left navigation Use the search. Configure trait expiration with the Time to Live (TTL) setting. Search. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Go to tutorials Community Audience Manager community Connect with Audience. Created for: Beginner. Choose a data source when creating traits. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Tutorials Using the Unused Signals Report in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Create a trait taxonomy. 4. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Audience Manager tutorials; Intro to Audience Manager. Learn to navigate the Audience Manager user interface. Create datasets and ingest data. On this page. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. A collection of videos and tutorials for Adobe Analytics. Go to Extensions > Installed and click to configure the Analytics extension. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. e. Create a conversion trait. 08/21/2017. TIP We recommend you use Adobe Experience Platform Tags to forward Analytics data into Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Go to Extensions > Installed and click to configure the Analytics extension. Varun Kalra, Multi-Solution Consultant at Accordant, gives tips on choosing and using Profile Merge Rules (PMRs). Introducing Adobe Real-Time CDP, the. Adobe Audience Manager is the next-generation DMP that focuses on your customer and the experience. Audience Analytics is an integration that allows you to share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation, and optimization. Traits and segments. Up Next: Using the Unused Signals Report in Adobe Audience Manager | Back to Audience Manager Learn . Browse content library. Audience URL targeting looks for an exact URL match. Use data export labels to control data flow. A collection of videos and tutorials for Adobe Analytics. In this tutorial, learn the steps needed to create a model from this. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. Once all of these steps have been completed, you can reach out to your customer success team to request that Audience Manager users are de-activated & product contexts are removed from your organization. Use filters and recommendations to choose third-party data in Audience Marketplace. Use code view when building segments. Learn to create the trait and segment folder taxonomy. Adobe has always been a leader in data management platforms, and Adobe Audience Manager has been crucial for connecting data and creating marketing opportunities. In this video, we will walk through Predictive Audiences configuration in the Audience Manager interface. Audience Manager tutorials; Intro to Audience Manager. Expand the Adobe Audience Manager section. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. In this integration video, learn how to use the Audience Manager data connector to bring traits and segments from AAM into the Platform and combine them with other rich data. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn tips for creating onboarded traits in Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Measuring ROI in a Customer Suppression. This method is also known as a synchronous integration. No comment Submit. This section provides information. Understand numbers in the Trait graph. Check the box. Audience Manager tutorials; Intro to Audience Manager. More tutorials. 0 or later. Was this page helpful? Yes. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Measuring ROI in a Customer Suppression. Measuring ROI in a. Go to Extensions > Installed and click to configure the Analytics extension. In AAM, there is a field where you can mark your trait as a conversion trait, especially for use in Audience Lab. To help you understand this concept, take a look at the illustration below. Use the Signals Dashboard to quickly view top available signals. The real power of Audience Manager’s Look-alike Modeling comes when you seek to expand your baseline audience against a quality, brand new set of users from second-party and third-party data sources. Tutorials Exploring the Adobe Audience Manager UI Learn to navigate the Audience Manager user interface. Create a schema using the Schema Editor. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Map Audience Manager segments to destinations. You can also find details. Use code view to create and edit traits. Measuring. Import segments from Adobe Analytics into Audience Manager. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP. How to get certified. Transcript. Customer tips - getting the most out of Profile Merge Rules. Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more. Measuring. There are two methods to implement data forwarding from Adobe Analytics to Audience Manager, depending on the tag management solution that you use. Adobe Experience Platform Segmentation Service: Allows you to build audiences from Real-Time Customer Profile data. Experience League. For a video regarding file naming and importing, click HERE. A segment (or an audience) is a set of users who share common attributes. It’s just the way the cookie crumbles. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Now viewing. The value is a variable related to the constant (e. User. Bulk upload data usage into Audience Marketplace. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a schema using the Schema Editor. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using Adobe Audience Manager. Learn. A collection of videos and tutorials for Adobe Analytics. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. Measuring ROI in a. Configure and report on Predictive Audiences. This video walks you through the concepts and steps to create a People-Based Destination to LinkedIn. This section contains videos and tutorials for topics regarding People-based Destinations. Adobe Experience Manager (AEM) is the leading experience management platform. To send an audience segment out to a DSP or other partner, you need to map the segment to a destination in Audience Manager. Map Audience Manager segments to destinations. Learn tips for creating onboarded traits in Audience Manager. Measuring. This means that, instead of your page sending two hits (one to Analytics and one to Audience Manager), it can send a hit to Analytics, and Analytics will forward that data to Audience. Global device ID validation. Up Next: Profile Merge Use Cases in Adobe Audience Manager | Back to Audience Manager Learn . Understanding the XDM system & Experience Data Model. Last update: 2023-08-02. Measuring ROI in a. Plan trait creation from Analytics data. Create schemas. Make the most of your investment with our free learning and support platform, Adobe Experience League. It builds on the additional videos and documentation regarding People-based Destinations. Courses Recommended courses Tutorials Events Instructor-led training Browse content library View all learning options. Learn how to set up the permission groups and add users to them. Measuring ROI in a. Plan trait creation from Analytics data. Create segments. Create a schema using the Schema Editor. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create segments. This new policy attributes costs to data providers based on the unique user counts of traits in a rules-based segment. Trait Recommendations work on both first-party and third-party data, so that you can include additional recommended Traits and increase your target audience. Admin. Understand numbers in the Trait graph. Up next. To enable SSF in tags. Welcome to your new, more efficient workflow!Learn how to migrate your site's Audience Manager (AAM) implementation from client-side DIL to server-side forwarding. Map segments to a device-based destination. For more information, visit the documentation. This video explains how to navigate to existing profiles and how to create profiles and audiences in Adobe Campaign Standard. Map segments to a device-based destination. Map segments to a device-based destination. Get Trait URL is next to the trait in the list of traits in that folder, and the URL will include your subdomain in the URL. This video walks through mapping segments to a device-based destination, also known as a server-to-server destination. 08/21/2017. Get the basics correct through knowledge guides. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. If AAM’s spot has a “0”, it cannot do anything with the data. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets. Create dynamic segments. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Audience Manager to create and activate audiences on any channel or device using Adobe’s best-in-class data management platform. If that number in the list has a “1”, then Audience Manager can do the approved purposes from the front of the list. Measuring ROI in a. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. This. Measuring. In this Audience Manager example, you use a Direct Call rule in Platform tags to trigger the hit going into Audience. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Go to the Audience Manager interface. Experience League. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. With Trait Recommendations, when you build or edit a segment in Segments, you get recommendations on additional traits you can include, that are similar to the traits in the segment rule. Create a trait taxonomy. For publishing from AEM Sites using Edge Delivery Services, click here.